Test Drive by nth Marketing Team | Jul 22, 2016 | 0 comments New to product development? Take our Test Drive below and determine if we're ready to work together! Seasoned in product development? Contact us directly here. Our Test Drive was created as an online resource to help determine how close you are to being Revenue-Ready®. Once completed, you will receive confirmation of your submission. A member of our Business Development team will contact you within the next two business days with a personal response based on your answers! Click “Next” to move onto the next page. When you have completed the Test Drive click “Submit”. *Fields with an asterisk are required. Email:* Name:* Phone:* Company Name: Job Title: I've been in business for: <1 year 1-3 years 4-6 years 7+ years Market Research Q1. Have you determined the characteristics (demographics) of your ideal market?* Yes No Q2. Have you determined the potential size of your ideal market?* Yes No Q3. Have you determined your barriers to market entry?* Yes No Q4. Have you identified your competition?* Yes No Q5. Do similar products exist today?* Yes No “Begin with the end in mind.” –Stephen CoveyWe ask our clients how they ultimately envision their concept becoming successful. With this vision in mind, we ask the right questions: How can this product be improved? What’s missing from these shelves? What’s not on the table that should be? We find our answers through qualitative and quantitative market research, where we establish the potential size of the market, barriers to entry, existing competitors, and possible exit strategies. Intellectual Property Q6. In your opinion, does your product require patent protection?* Yes No Q7. Have you conducted a patent search to determine how your product design or technology relates to existing intellectual property?* Yes No Q8. Have you filed for a patent on this product?* Yes No Q9. Have you ever had a patent issued on any previous products?* Yes No Q10. Do you have any unique symbols/phrases/words, associated with this product, which would require a trademark?* Yes No “It's a very small percentage of patents that actually turn into products that make money for people.” – Richard Maulsby, Director of Public Affairs, U.S. Patent & Trademark OfficeAt nth Solutions we perform extensive intellectual property searches to determine and identify any patents, trademarks, or prior art, that may be related to our client’s concept or product. Based upon our analysis, we then craft the necessary IP to protect that concept or product. Or, in collaboration with our client, we help determine if an opportunity exists to develop a new product or improve upon an existing one. Design Q11. Have any product designs been drawn or drafted?* Yes No Q12. Would you consider your design to be complete?* Yes No Q13. Does your product utilize electronics?* Yes No Q14. If electronics are utilized, has the schematic been completed?* Yes No Q15. If electronics are utilized, has the circuit board been completed?* Yes No Q16. Does your product require mobile data transmission?* Yes No Q17. Has a working prototype been created?* Yes No Q18. Have you completed any field testing?* Yes No “Every great design begins with an even better story.” – Lorinda MamoListening to our client and understanding their overall goal for the project is our first priority. Keeping these objectives in mind, we are able to frame out the necessary paths to achieve the end goal, particularly with regard to IP and future revenue stream.Defining these parameters helps to determine the physical, mechanical, or electronic design components of the product. Strongly focused on User Experience Design (UXD), we give careful consideration to the look, feel, presentation, and interactivity of the product as a way to enhance customer satisfaction and promote brand loyalty. We go beyond simply meeting the client’s expectations by exploring a broad range of design solutions, as well as alternative design enhancements, to further increase the value of the original concept. Marketing Q19. Have you chosen a product name?* Yes No Q20. Have you created a logo, tagline, color scheme, tone of voice, etc?* Yes No Q21. Have you generated any social media presence (Facebook, Twitter, LinkedIn, etc)?* Yes No Q22. Have you created a website?* Yes No Q23. Have you created any marketing material (flyers, brochures, etc)?* Yes No Q24. Have you created any packaging?* Yes No “You never get a second chance to make a good first impression” – Will RogersYour core marketing message is the essence of your brand or company. It must communicate your company’s values and personality in a way that is relatable for your audience. Our focus is on understanding your market and accurately defining who you’re selling to in order to ensure the right message is communicated, and to the right audience.Combining research, design, and revenue objectives, our team creates comprehensive marketing strategies to engage your target audience. We develop both digital and physical marketing materials from website design and social media to flyers, brochures, and retail packaging, all of which are protected through trademarks and product registration marks. We convey brand identity through these materials in a way that is unique and identifiable to provide a meaningful connection with the end user, and to distinctly separate you from your competition. Manufacturing Q25. Have you determined initial production costs?* Yes No Q26. Have final materials for your product been selected?* Yes No Q27. Have you determined who will build your product?* Yes No Q28. Have tooling requirements (including costs of tooling) for production been determined?* Yes No Q29. Is having a “Made in the USA” product important to you?* Yes No “Continuous improvement is better than delayed perfection.” – Mark TwainThe manufacturing phase makes the intangible tangible; it allows the concept to become three- dimensional. It unifies concept, research, and design, and transforms them into a working prototype.Our key areas of expertise include embedded control, reverse engineering, analog, digital, RF, infrared, and circuit board design. Having our own 3-D printer and machine shop on-site enables us to quickly refine, modify, and improve on any elements which ultimately lead towards the final production model. Whether the best critical path for our client is in-house production, utilizing contract manufacturers, or exploring overseas production, we analyze all options to maximize profit margins.Of course, no manufacturing process is complete without implementing quality control measures. We develop the testing equipment and draft the requisite procedures to ensure a product is of the highest standards and exceeds the expectation of the ultimate end user, as well as our client. Distribution Q30. Has a distribution plan been determined (retail distribution, B2B, ecommerce, etc)?* Yes No Q31. Has a pricing model been determined (distributor, wholesale, retail, etc)?* Yes No If you are planning on using a retail distribution platform: Q32. Have you generated a UPC?* Yes No N/A Q33. Do you have a distributor or representative agreement in place?* Yes No N/A Q34. Do you have verbal/written purchase orders in place?* Yes No N/A Please feel free to tell us more about your product or idea. “Having a great idea for a product is important, but having a great idea for product distribution is even more important.” – Reid HoffmanWhether your goal is long-term retail distribution, e-commerce, or an exit strategy such as licensing, buyout, liquidation, or acquisition, our valuable vertical integration process is built to maximize revenue for your product.nth examines and reviews all necessary supply chain logistics (i.e. transportation, warehousing, shipping, material planning and control, GDSN, and UPC creation) to provide a plan on how to best distribute your product. In utilizing our network and years of industry experience, we help you navigate the world of wholesalers, retailers, and consumer fulfillment to make your project Revenue-ReadyTM.If you’ve completed your responses, click “Submit.” You will receive confirmation we have received your Test Drive! Time is Up! Time's up Submit a Comment Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment.